CIEL Rebranding. Perfumery and cosmetics
CIEL parfum is a Russian perfumery and cosmetics company, a leading expert
in perfumery in the direct sales segment. It produces perfumes and cosmetics of
premium quality. It has been working in the Russian market and in the CIS
countries since 2004.
Situation: The corporate identity of CIEL parfum was created in 2008. Over the
past 8 years, the company and the market have changed. The company's product
line has expanded from perfumery to all categories of beauty, consumers are
rejuvenated, and the design of corporate identity elements is “outdated”. There
are new communication channels, advertising media and points of contact with
Central Asia, visualization standards for which have not been developed. The
company made changes in positioning, formed a communication platform and
launched a process of changes in branding.
Anno Domini was tasked with developing a new platform, corporate identity and
brand communications for the B2B and B2C market.
Purpose: ensuring brand identity and brand equity in order to increase brand
awareness and strength. Creation of conditions for further promotion of the
brand in the market and favorable positioning in a competitive environment.
What has been done: Analytics, insights, clarification of the territory,
positioning, legend, identity concept, promotion ideas.
Design project: New logo, color scheme (main and additional corporate colors).
Visualization of the slogan of a communication platform. Font system Business
documentation, standards for the design of souvenir products. Registration of
sales offices. Design of the corporate website cielparfum.com. Brand book
preparation..
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